Zipperle - Hans75

Video
Photography
Set Design
Post Production / Color Correction
Location: Im Kult, Meran

For the launch of Zipperle's new 0.0% anniversary drink "Hans75", we had the pleasure of bringing the agency Mugele's strong creative vision to life as their visual partner. The challenge: translating the detailed storyboard capturing the "South Tyrolean lifestyle" into moving images and photography with the highest level of technical and artisanal precision. Preparation: The set—an atmospheric bar in the early evening—demanded our full technical expertise. Working closely and seamlessly with the agency, every movement was captured exactly according to the layout. From the falling ice cubes to the perfect staging of the fresh ingredients like apple and blackcurrant, the focus was on maximum advertising impact. Post-production: Fine-tuning the warm, atmospheric look. The lively characteristics of the aperitif ("Sparkling", "Botanical") were enhanced during color grading to ensure that Mugele's creative idea shines perfectly in the final campaign.

Video & Photo: Klaus Peterlin
Concept: Agency Mugeles
Set Assistant: Martin Braito, Jan Kusstatscher