Ballardini Carni

Concept
Photography
Lighting

Concept Focus on intensive conceptual work for the product still lifes. The goal was clear: to create images that people remember. We deliberately wanted to stand out from the crowd of classic, predictable butcher aesthetics and find a visual approach that stages the product in a completely new and unexpected way.

Preparation For logistical reasons, the shoot was executed entirely on location. We arrived with a trailer full of props and materials to build the elaborate miniature sets directly at the client's premises. The idea: the hard artisanal labor is portrayed directly on the product using small figures—creating a charming and surprising story.

Post-production A rustic, honest color look. Targeted contrast control to optimally highlight the fine textures of the meat and to integrate the miniature worlds realistically and harmoniously into the raw, dark setting.

Concept, Photo: Klaus Peterlin
Concept, Light Assistant / Post Production: Martin Braito