IDM South Tyrol – Milano-Cortina 2026

Photography
Video
Set Design
Foodstyling
Location: our Studio

 Concept: Visual execution of the "Milano-Cortina" Olympic campaign for IDM South Tyrol. The challenge: staging typical South Tyrolean quality products in a wintery context so that they fit exactly into the campaign's specific graphic layout. Regional culinary delight meets winter feeling. 

Preparation: Complete realization in the studio on a realistic snow landscape. The immense added value for the client was the parallel production approach: using the exact same setup, we created the meticulously planned flat lay, various side shots, and a dynamic short video clip. This highly efficient method not only offers enormous logistical and production advantages but also guarantees a 100% consistent look and feel across all media formats. 

Post-production: Focus on an extremely clean, fresh look for both stills and moving images. The contrast between the pure white of the snow and the rich colors of the food was finely tuned to guarantee maximum appetizing appeal and a strong, cohesive advertising impact.

Video & Photography: Klaus Peterlin
Light & Set-Assistant: Martin Braito, Jan Kusstatscher
Agency: Hopscotch
Postproduction: Martin Braito