Meraner Mühle

Photography & Concept
Food Styling
Location: Headquarters Showroom Meraner Mühle

Create images for the B2B website, packaging, and an image campaign. The visual style needed to be minimalist, clear, and natural, with minimal props and natural materials for backgrounds and surfaces.

Preparation and Execution: We collaborated with the client to develop a precise concept, ensuring the products were perfectly arranged in specific layouts and applications. The shoot took place on location to utilize the existing infrastructure of the master bakers. The day before the shoot, the bakers prepared the products to ensure a smooth process.

Post-Processing: Editing was kept to a minimum to preserve the natural and clear look of the images.

Concept & Photo: Klaus Peterlin
Food Stylist: Klaus Peterlin
Assistent: Martin Braito