Wiedemann

Concept
Photography
Lighting

For Wiedemann’s new image catalog, we developed a custom visual language. Each candle collection was creatively and authentically staged, tailored to its category and use. One of the biggest challenges was balancing the lighting to highlight the product while maintaining a natural look. Color schemes played a key role in the process. After a thorough briefing, concept work, and sourcing materials, the shoot took place in the studio—logistically challenging with several pallets of candles. Over two days, we brought every product to life. By the end, everyone left the studio with big smiles and a sense of fulfillment – our true elixir.

Concept: Klaus Peterlin
Photo: Klaus Peterlin
Assistent: Martin Braito