VOG

Photography
Food Styling
Concept
Props Research
Location: in our Studio

Objective: to highlight the South Tyrolean apple as a distinct product and showcase its variety through simple recipe dishes.

Concept: we developed a strategy to place the apple as the main focus, rather than just an ingredient.

Preparation: we selected elegant, minimalist props and set designs to emphasize the natural beauty of the apples.

Props: a variety of materials and props were chosen from our studio's collection.

Post-Processing: we enhanced the images to highlight the colors and textures of the apples and underscore their individuality.

Result: a series of recipe images that impressively present the apples as a versatile and delicious product.

Photo, Concept: Klaus Peterlin
Set Assistant / Post Production: Martin Braito