Venostes
Premium Ice Cream
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Service
Visual Concept
Photograph
Set Design
Food Styling
Location: Fotostudio -
Process
Venostes Ice Cream – B2B Visual Concept
We developed a visual concept for Venostes Ice Cream that highlights the product’s natural qualities while maintaining a clear focus on B2B communication. We deliberately avoided classic ice cream scoop imagery typically associated with ice cream parlors and end consumers.
After a thorough briefing, we executed the concept over two intense days in the studio. We combined carefully selected props from our archive with freshly sourced materials, working closely with the client throughout the process. Their involvement during the shoot added valuable input to the creative outcome.
The result: impactful key visuals and content images that not only emphasize the product’s natural qualities but also reinforce the company’s B2B orientation.
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Credits
Concept & Photo: Klaus Peterlin
Food Stylist: Klaus Peterlin - Martin Braito
Assistent: Martin Braito