Bäckerei Trenker

Concept
Photography
Lighting

Location: Headquarter Trenker - Toblach, Fotostudio Kaltern    

For our client, Bäckerei Trenker, we developed a visual language that expresses the deep love for craftsmanship and the products. Our goal was to strike a balance between tradition, artisanal skill, and a modern visual style—always focusing on the passion behind every product.

The product photos were shot on dark backgrounds, clean and precise, to highlight the quality and perfection of the baked goods. In contrast, the work photos depict the bakers in their daily routine, where their attention to detail and dedication to their craft are evident. Flour could fly, and unfinished rolls were visible, capturing the real life of the bakery.

With precise lighting and creative staging, we succeeded in conveying this passion in every image. The photos feel natural and authentic, as if taken directly from real life, with a special emphasis on the love for the product and the dedication of the bakers.

Concept: Klaus Peterlin
Photo: Klaus Peterlin
Assistent:  Martin Braito