Standards
Bringing business to life
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Service
Concept
Photography
Setdesign - LightingLocation: Fotostudio Kaltern
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Project
We had the opportunity to create a unique set of business and work photographs for Standards. The focus was on producing outstanding business portraits that not only reflect the company's corporate identity but also convey a strong visual message.
We placed particular emphasis on dynamic and creative lighting, intentionally deviating from the traditional even illumination. Together with the partners and employees of Standards, we dedicated a significant amount of time to refining facial expressions, as the expression is key to connecting with potential clients.
The creative team behind the website envisioned integrating four portraits of each person from different angles. This approach allowed us to portray the individuals in a more vibrant and three-dimensional way. The project was rounded off with architectural shots of the offices, further enhancing the overall visual presentation.
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Credits
Photo: Klaus Peterlin
Concept: Constanza Marini
Assistent: Martin Braito