St. Urban

Photography
Lighting

We developed an authentic and grounded visual language for a traditional South Tyrolean distillery specializing in premium spirits. The goal was to visually represent the craftsmanship and values of the company, which exclusively uses fruit from its own orchards, in a natural and unpolished way.

During the shoot, we captured both business and work-related photos on-site. In the distillery and cellar, we used mobile lighting equipment to create subtle accents, enhancing the authentic atmosphere without compromising the natural look of the images. Our focus was on documenting the master distiller at work and the team in everyday moments, such as meetings and tastings.

Throughout the shoot, we continuously monitored image quality, lighting, and composition via our iPad. This allowed for direct collaboration with the client, who was able to provide real-time feedback and be actively involved in the creative process. As a result, we were able to continuously refine the shots, ensuring the client’s vision was always at the forefront.

The product photography was carried out in our studio, which is fully equipped for high-quality product shoots. This setup allowed us to work efficiently and precisely, saving the client both time and effort.

After the shoot, we provided the client with an easy-to-use online gallery, where they could select their preferred images. The final digital optimization of the photos ensured consistent, high-quality results, while maintaining the natural and authentic feel of the images.

Photo, Concept: Klaus Peterlin
Set Assistant: Martin Braito