Roner

Concept
Photography
Setdesign - Lighting

Location: Fotostudio Kaltern

For Roner AG Distillery, we created meticulously staged ambient images of their products in our studio. Our goal: to present nearly finished photos to the client during the shoot. To achieve this, we rely on a range of tricks and techniques to ensure the final image is created directly in front of the camera.

Thanks to our years of refining this technique with alternative backgrounds, we can naturally and authentically produce realistic reflections, precise perspectives, and harmonious lighting. This allows us to bring various scenes – from spring gardens to alpine ski landscapes and elegant celebrations – directly into the studio.

Achieving this with traditional photomontage would require extreme effort, if not be entirely impossible. This is why our technique is far superior to classical photomontage, especially when it comes to depicting light, reflections, and perspectives.

Despite the challenges posed by the COVID-19 pandemic, such as the inability to work with models, we were able to use our technique to create authentic and realistic scenes that deliver unique results.

Photo/Video: Klaus Peterlin
Concept: Klaus Peterlin
Assistent: Martin Braito