React
Sunglasses
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Service
Concept
Photography
Set Styling, Light
Props 3D PrintLocation: Fotostudio Kaltern
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Project
Concept: React Switzerland gave us full creative freedom for the product shoot. Inspired by winter and the brand's color palette, we utilized special effects, artificial snow, and various props. The focus was on the ShadeTronic® technology of the ski goggles, which adapts to changing light conditions almost in real-time.
Preparation: Using our 3D printer, we created custom background elements that reflected the brand colors and winter theme, ensuring everything was perfectly aligned with the set design.
Key Visuals: We carefully matched the composition and lighting to the campaign layout, emphasizing the brand colors and seamlessly integrating the winter theme.
Post-Production: Color correction was key in highlighting the product's natural aesthetics while enhancing both the brand colors and the ski goggles' technology.
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Credits
Photo/Video: Klaus Peterlin
Concept: Klaus Peterlin
Assistent: Martin Braito - Jan Kusstatscher