Q36.5

Photography
Lighting and Set Construction
Video

Location: Fotostudio Kaltern

Studio Production for Q36.5 – High-Quality Cycling Apparel and Shoes

Concept:
For our client Q36.5, we collaborated closely with Mirco Bocek to execute a studio shoot, producing both photos and videos. Our focus was on highlighting the technical and aesthetic features of each product, whether it was a cycling shoe, jersey, pants, or jacket. The result was a series of short, intense teasers featuring unique perspectives and dynamic camera movements.

Preparation:
During the preparation phase, we thoroughly familiarized ourselves with the products and their unique characteristics. The close collaboration between the two teams – Klaus Peterlin and the Mirco Bocek team – allowed for detailed planning that ensured a seamless integration of both photo and video shoots.

Production:
The production took place over several days in the studio. We employed intricate motion robot scenes to showcase the products from unique angles. The combination of technical precision and creative execution was key to effectively presenting Q36.5’s products.

Post-Production:
In post-production, we paid special attention to fine-tuning colors and movements to present the products in the best possible light. The results speak for themselves: powerful teasers that vividly reflect the quality and innovation of Q36.5’s products.

Outcome:
The final product was received very positively by the client, demonstrating how thoughtful planning, technical expertise, and creative passion can lead to outstanding results.

Photo: Klaus Peterlin
Light- and Setassistent: Martin Braito / Jan Kusstatscher
Concept - Video: Mirco Boceck / Klaus Peterlin
Assistent: Andrea Sperafico - Jan Kusstatscher, Martin Braito