Mizuno Europe

Photography
Concept
Set Construction

Over several months, we had the opportunity to photograph and film Mizuno EMEA’s new sports shoe collections. Each model was designed for specific sports or events, with its own unique selling points – whether it was safety, speed, grip on wet surfaces, stone, grass, or lightweight construction – all of which we aimed to capture in our imagery.

Concept Development:
In close collaboration with Mizuno, we agreed on current style trends and color palettes specifically developed for each shoe collection. The key advantages of each shoe, such as extreme safety or lightness, were emphasized in our visual concepts.

Preparation:
Based on the mood boards we created together with the client, we moved on to sourcing materials and props. The set design involved constructing appropriate backdrops and precisely coloring elements to create the desired atmosphere and highlight the products.

Post-Production:
In post-production, we focused on clearly conveying the key messages of each shoe as defined in the concept. Color adjustments and detailed image editing were carefully aligned with the client’s requirements.

This project allowed us to combine our creative passion with Mizuno’s specific needs, resulting in strong and impactful images.

Photo: Klaus Peterlin
Concept: Klaus Peterlin / Martin Braito
Assistent: Martin Braito