Mila

Photography
Lighting

Location: Fotostudio Kaltern  

For our client Mila, we created the packaging photos for their new Skyr yogurt line. The focus was not on simple cut-outs but on ambient images designed to evoke a craving for Skyr.

One key requirement for this project was the accurate color reproduction of the packaging. Thanks to our proven workflow – from precise lighting control to color-neutral post-production and output optimized separately for web and print color profiles – we were able to meet this challenge with ease.

The project was carried out in close collaboration with the client’s agency, Succus. Together, we defined the visual style and decorative elements. In our studio, we have access to a wide selection of high-quality backgrounds and surfaces, as well as a professional kitchen setup that allows us to prepare and style food effectively and creatively.

During the shoot, we used live layout overlays on the computer in the presence of the agency and the client to fine-tune the image directly in-camera, reducing the need for later retouching or compositing. Our philosophy is that the perfect photo should be created in-camera, minimizing post-production efforts and maintaining quality. This approach allowed us to work efficiently and achieve the desired result during the shoot itself.

Photo: Klaus Peterlin
Concept: Succus
Assistent:  Martin Braito