Mila

Video
Photography
Set Styling
Lighting
Props Research
Location: Val sarentino

Concept
Our main goal was to present Mila hay milk yogurt as authentically as possible in its natural environment, the hay. Due to the season, an outdoor location wasn't feasible, so we chose a hay barn in the Sarntal Valley, which perfectly showcased the product.

Preparation
Finding the right location and props was crucial to create the desired atmosphere. We focused on ensuring the story could be told as naturally and convincingly as possible within this setting. See in the BTS Video.

Script
We creatively adapted the raw concept into a script that tells the love story surrounding the product in just a few punchy seconds.

Key Visuals
For the key visuals, we tailored the composition and lighting management to perfectly fit the pre-designed campaign layout, ensuring a cohesive and visually appealing result.

Post-Production
In post-production, our focus was on achieving the perfect color correction to enhance the product's natural aesthetic.

Photo/Video: Klaus Peterlin
Concept: Succus
Assistent: Martin Braito - Jan Kusstatscher
Visa: Lena Chizzali
Agency: succus