Mendelbier

Concept
Photography
Video
Setdesign - Lighting

For Mendelbier, a handcrafted beer from Kaltern, we worked closely with the client to develop a visual concept that reflects the product's philosophy. Through a collaborative process, we crafted a minimalist visual style, using specific lighting and natural color grading to capture the essence of the beer.

A key part of our approach was involving the client fully in the creative process. This allowed us to ensure that every detail, from the mood of the images to the final message, perfectly aligned with their vision. We carried this same approach into the accompanying brand video, maintaining a consistent look and atmosphere throughout.

Our focus was on creating an authentic representation that highlights both the traditional craftsmanship of the beer and its fresh, modern appeal.

Photo/Video: Klaus Peterlin
Concept: Klaus Peterlin - Martin Braito
Assistent: Martin Braito