Mein Beck

Concept & Photography
Food styling, Set design
Location: our Studio

We frequently encounter exciting and challenging projects, and the CityLight campaign for Mein Beck was no exception.

Despite the trend towards AI and computer-generated images, we continue to rely on traditional photography to maintain full control over quality, precision, and the final result. Our goal: to showcase our clients' products as authentically and attractively as possible.

For this project, we carefully selected, painted, and arranged the perfect props like plates, cutlery, and bowls, along with choosing an ideal paper background. With a predefined layout and color scheme, we were able to compose all visual elements into a cohesive final piece directly on the monitor.

The result is a visually striking display that perfectly highlights the products. Take a look behind the scenes and see how we bring such shoots to life in our Behind the Scenes video.

Concept & Photography: Klaus Peterlin, Constanza Marini
Set assistent: Jan Kusstatscher, Constanza Marini