Meatery

Photography
Setdesign - Lighting

We had the opportunity to create a series of creative food shots for the "Meatery" butcher shop in Olang. In close collaboration with Thomas, the owner and creative mind behind Meatery, we developed a concept that focuses on high-quality, clean, and yet bold campaign images.

Concept and Execution: The visual language was shaped by deliberate lighting, carefully chosen perspectives, and creative staging. Each shot reflects the premium quality of the products, which are sourced from South Tyrol. The goal was to create a unique and appealing visual style that stands out both online and in print.

Preparation and Production: All shots were produced on-location at the butcher shop using our mobile equipment, while adhering to strict hygiene regulations—a given for us since we regularly work with food. We carefully selected background elements and props, some sourced from our studio, and others specifically created for the project, to enhance the visual impact.

Post-Production: Post-production was handled digitally in our studio. Colors and details were meticulously calibrated to ensure the meat looks perfect and delicious both in print and online. Each image was fine-tuned to convey the desired clean and high-quality aesthetic.

Collaboration: Through ongoing exchanges with Thomas, we ensured that the results consistently met his creative vision and stood out from the crowd. The unique combination of creative photography and reliability made this collaboration special.

Video Testimonial: In addition to the photography, we also shot a brief video featuring Thomas, in which he shared his experience working with us:"When I need a photo that really hits the mark and is done with high professionalism, I go to Klaus Peterlin. They don’t leave until the photo is exactly the way they want it."This testimonial highlights our dedication to perfection and our commitment to delivering the best possible results.

Photo: Klaus Peterlin
Concept: Meatery
Assistent: Martin Braito