Wallys Kuchenzauber

Concept
Photography
Lighting

Loacation: Fotostudio Kaltern  

One of our most exciting and delicious projects was creating the photography for the cookbook Wallys Kuchenzauber, named after the renowned baker and café owner Waltraud Tschurtschenthaler. In her café, guests can enjoy her delicious cakes firsthand, highlighting the perfect connection between craftsmanship and indulgence.

For this shoot, we created custom background and surface elements using a special plaster technique for walls to visually emphasize the craftsmanship of the recipes and establish a cohesive, unique visual style.

A key aspect of this project was the creative staging of the baked goods, for which we utilized our extensive collection of props, decorative elements, and backgrounds. This collection, carefully built up over the years and ever-expanding, provides us with endless possibilities to give each shoot a distinctive and high-quality aesthetic. We regularly enhance our collection with new elements specifically tailored to the needs of each project—because parting with good props is something we rarely do.

Through precise lighting and the thoughtful use of these high-quality props, we developed a unique visual style that perfectly showcases the craftsmanship and quality of the baked goods.

Concept: Maria Steinmair
Photo: Klaus Peterlin
Assistent:  Martin Braito