IDM - apple

Photography
Video
Set Design
Foodstyling

Location: Fotostudio Kaltern

Campaign for IDM South Tyrol – Apple Agricultural Product

In collaboration with the Sopexa agency, we executed the production of an apple campaign. Due to weather and seasonal constraints, we adapted the concept of an alpine hut with a mountain backdrop for studio production.

To maintain authenticity, we worked with a carpenter to custom-build the alpine hut set to scale, complete with a terrace and mountain scenery. Our biggest challenge was recreating the natural lighting of the mountain landscape within the studio.

In addition to the photo shoot, we produced a short social media clip to repurpose the scene for digital content.

Photography: Klaus Peterlin
Light- and Set Assistant: Martin Braito, Jan Kusstatscher
Agency: Sopexa