Gut Leutasch

Concept
Photography
Lighting

Location: Fotostudio Kaltern

For Metzgerei Gut Leutasch in Austria, we developed a creative concept to showcase their products and main categories in a unique way. The challenge was to strike a balance: as creative and “cool” as possible, while still being clear and understandable to the viewer.

In preparation, we carefully gathered props and materials to enhance the overall presentation. We were given almost complete creative freedom, but the product itself always had to remain the focus.

The result is a clear, authentic representation that highlights the character of the butcher shop while giving it a modern touch.

Concept: Klaus Peterlin
Photo: Klaus Peterlin
Assistent:  Martin Braito