Fasui

Concept
Photograph
Lighting

For our client fasui – South Tyrolean mountain herbs from organic farming – we created a series of image photographs during the cultivation and harvest of the herbs. A special focus was placed on the portrait of Hansjörg Oberdörfer, the founder and owner of fasui, to highlight the personal touch and values of the company.

For the outdoor shots, we traveled to Latsch, where we photographed on-site in the various cultivation areas. It was important to both us and the client to harmoniously combine the natural surroundings, the stunning mountain landscape, and the cultivation fields. Additionally, we captured images in the production areas, focusing on the drying, storage, and sorting of the flowers and herbs.

In a second studio shoot, we photographed various tea blends produced by fasui in a carefully designed setup. Our main focus was to highlight the high flower content in the tea. For fasui’s business customers, we also created additional photos featuring creatively arranged herbs and flowers.

Throughout the project, the concept was centered on conveying the client’s values of a close connection to nature and organic farming. We achieved this through the lighting mood and by incorporating props that we either keep in our studio or acquire specifically for our clients to align with their vision.

Photo: Klaus Peterlin
Assistent:  Martin Braito