Demetz Patrick

Photography
Set Design, Lighting
Location: in our Studio, Hotel Masl/Vals

For the relaunch of the website for our client Demetz Patrick, renowned for his traditional woodcarving from Gröden, we had the opportunity to photograph both in our studio and on location. For the model shoots, we had the privilege of working at Hotel Masl in Vals.

The image, product, and promotional photos showcase the unique woodcarvings by Demetz Patrick in a vibrant and engaging way. By incorporating models into the product photography, we brought the woodcarvings to life, making them relatable objects for the viewer. The sculptures were presented not just as art but as part of everyday life.

Through creative compositions and dynamic setups, we were able to present the products in a way that feels approachable and lively. The aim was to provide the client with a visual identity that distinguishes them from the competition through thoughtful concepts and innovative imagery.

Photo, Concept: Klaus Peterlin
Set Assistant: Martin Braito