Additive+

Photography
Concept
 

Location: Office Additive, Lana

Business and Portrait Photography for additive+

In collaboration with additive+, we contributed to shaping their image through focused business and portrait photography. Our work emphasized carefully planned and authentic moments that reflect the company’s personality.

Concept and Preparation:
We laid the groundwork for the shoot through detailed briefings and thorough planning. Each scene was thoughtfully considered in advance to achieve natural and professional results.

Execution:
One of the main challenges was working with the real employees of additive+, who were not accustomed to being in front of the camera. We made it a priority to create a comfortable atmosphere, allowing them to relax and present themselves authentically. On-site, we remained flexible and executed the planned scenes. Whether during training sessions, in the workshop, or at the desk, each situation was appropriately captured.

Post-Production:
In post-production, we focused on preserving the authenticity and character of additive+. The image editing was carefully done to ensure a coherent visual representation.

Outcome:
The resulting images highlight the key characteristics and personality of additive+. Our collaboration led to photos that support the connection between additive+ and their clients.

Photo: Klaus Peterlin
Concept: Klaus Peterlin / Martin Braito
Assistent: Martin Braito