Additive+

Photography
Concept
Location: Office Additive

Business and Portrait Photography for Additive+

In collaboration with Additive+, we contributed to shaping their image through focused business and portrait photography. Our work emphasized carefully planned and authentic moments that reflect the company’s personality.

Concept and Preparation: we laid the groundwork for the shoot through detailed briefings and thorough planning. Each scene was thoughtfully considered in advance to achieve natural and professional results.

Execution: one of the main challenges was working with the real employees of Additive+, who were not accustomed to being in front of the camera. We made it a priority to create a comfortable atmosphere, allowing them to relax and present themselves authentically. On-site, we remained flexible and executed the planned scenes. Whether during training sessions, in the workshop, or at the desk, each situation was appropriately captured.

Post-Production: we focused on preserving the authenticity and character of Additive+. The image editing was carefully done to ensure a coherent visual representation.

Outcome: the resulting images highlight the key characteristics and personality of Additive+. Our collaboration led to photos that support the connection between Additive+ and their clients.

Photo, Concept: Klaus Peterlin
Set Assistant: Martin Braito