Wiedemann Candles 2025/2026

Concept
Photography
Lighting

Concept Evolution of the visual identity. Over three days of teamwork, the candle environments were re-staged. The goal: A refined visual language that is immediately perceptible. Creating atmosphere rather than just displaying products.

Preparation Focus on optimized logistics and tight pre-production. The gain in efficiency created more freedom on set for elaborate set construction and detailed refinement. Use of large live-view monitors: The team checks and perfects every detail in real-time on location.

Post-production Quality is created in front of the camera, not on the computer. Thanks to precise control on set, retouching was reduced to an absolute minimum. The final look is pure, authentic, and direct.

Concept, Photo: Klaus Peterlin
Set Assistant / Post Production: Martin Braito