Brimi Hay Milk

More than milk. It’s the start of a good day. A film about the moment when routine turns into authenticity.

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About

With this project, we set out to explore a more cinematic language in commercial storytelling – one that expresses the essence of the product in an authentic yet unconventional way. For Brimi Hay Milk, we intentionally moved away from classic, idyllic breakfast clichés. No perfect families or polished tables – instead, a visual rhythm full of irony, honesty, and personality. The result is a sensory experience that blends aesthetics, motion, and brand identity into a story that feels both familiar and refreshingly real.

Servizio

Concept
Production Design
Video Production
Post Production / Color

Team Creativo

Lead & Filmmaker: Klaus Peterlin Concept & Art Direction: Constanza Marini
Technical Crew & Post Production: Martin Braito, Jan Kusstatscher
BTS Photography: Günther Skuk
Model: Riccardo Stellini
Location: Amonti Chalets
Sound: “To the Lighthouse” – Patteri Sainio

on Set

Preparation

Every production begins long before the first take. The preparation phase includes the search for professional models, the definition of the visual concept, and the creation of the storyboard.

We study atmosphere, color palette, lighting, and framing to bring out the brand’s character and ensure visual coherence. In this stage, we refine every detail – from locations to props, from outfits to timing – to guarantee a smooth and functional set.

Production

On set, everything comes to life under our direction. We coordinate every phase with precision: defining scenes, managing timing, adjusting lights and movements to achieve the perfect result. Each take is reviewed and refined in real time until every gesture, reflection, and visual detail communicates exactly what we want. It’s a team effort where nothing is left to chance.