We frequently encounter exciting and challenging projects, and the CityLight campaign for Mein Beck was no exception.
Despite the trend towards AI and computer-generated images, we continue to rely on traditional photography to maintain full control over quality, precision, and the final result. Our goal: to showcase our clients' products as authentically and attractively as possible.
For this project, we carefully selected, painted, and arranged the perfect props like plates, cutlery, and bowls, along with choosing an ideal paper background. With a predefined layout and color scheme, we were able to compose all visual elements into a cohesive final piece directly on the monitor.
The result is a visually striking display that perfectly highlights the products.
Service
Concept, Photography
Props Research & Archive - Studio
Construction Background and Set
Set Styling
Location in our Studio
Credits
Photo: Klaus Peterlin
Concept: Klaus Peterlin, Constanza Marini
Agency: Bielov
Assistent: Jan Kusstatscher, Constanza Marini
Foodstyling: Mein Beck, Team Klaus Peterlin
